So Is This Trailer

So Is This Trailer (1983)

31 December 1983 Comedy 48 mins

"SO IS THIS parlays an elegantly simple concept into an unpredictable, cumulatively rich experience. The film is a text in which each shot is a single word, tightly-framed white letters against a black background. With formalist belligerence, SO IS THIS threatens to make its viewers 'laugh cry and change society,' even promising to get 'confessional.' Snow takes full advantage of his film's system of discourse to twit restless audiences. Snow manages to defamiliarize both film and language, creating a kind of moving concrete poetry while throwing a monkey wrench into a theoretical debate (is film a language?) that has been going on sporadically for 60 years. If you let it, Snow's film stretches your definition of what film is - that's cinema and SO IS THIS." - J. Hoberman, Village Voice

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International Releases Dates

Canada 31 December 1983

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