The Appearance Trailer

The Appearance Trailer (1996)

14 July 1996 Factual 40 mins

With Der Auftritt Farocki once again takes us into the world of advertising, following Image und Umsatz oder wie kann man einen Schuh darstellen? (1989). An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted, ‚Eyedentity', is examined from every angle: it must simultaneously express both the company's dynamism and its reliability! A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatised to win that lucrative contract.

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International Releases Dates

Germany 14 July 1996

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Popular movie trailers from 1996

These some of the most viewed trailers for movies released in 1996:

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22 October 1996

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29 August 1996

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11 October 1996

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06 September 1996

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15 December 1996

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