The Persuaders Trailer

The Persuaders Trailer (2004)

09 November 2004 Factual 55 mins

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

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Cast

Douglas Atkins

as Himself

Scott Donaton

as Himself

Stuart Ewen

as Himself

Richard Ford

as Himself

Richard Frank

as Himself

Bob Garfield

as Himself

International Releases Dates

United States 09 November 2004

Production Companies

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