Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.
Having never fully recovered from a prom date that became a total disaster, a man finally gets a chance to reunite with his old prom date, only to run up against other suitors including the sleazy detective he hired to find her.
Lifelong friends and national idols Ricky Bobby and Cal Naughton Jr. have earned their NASCAR stripes with their uncanny knack of finishing races in the first and second slots, respectively, and slinging catchphrases like "Shake and bake!" But when a rival French driver coasts onto the track to challenge their records, they'll have to floor it to retain their top-dog status.
While visiting his hometown during Christmas, a man comes face-to-face with his old high school crush whom he was best friends with -- a woman whose rejection of him turned him into a ferocious womanizer.
Yuri Orlov is a globetrotting arms dealer. Through some of the deadliest war zones, Yuri struggles to stay one step ahead of a relentless Interpol agent, his business rivals, even some of his customers who include many of the world's most notorious dictators.
Disgraced Navy SEAL Shane Wolfe is handed a new assignment: Protect the five Plummer kids from enemies of their recently deceased father -- a government scientist whose top-secret experiment remains hidden in the kids' house.
After a tragic accident, six friends reunite for a caving expedition. Their adventure soon goes horribly wrong when a collapse traps them deep underground and they find themselves pursued by bloodthirsty creatures.
Siblings Lucy, Edmund, Susan and Peter step through a magical wardrobe and find the land of Narnia. There, the they discover a charming, once peaceful kingdom that has been plunged into eternal winter by the evil White Witch, Jadis.
Have you watched X-Rated: The Ads They Couldn't Show yet? What did you think about it?