How It's Done Trailer

How It's Done Trailer (2006)

24 November 2006 88 mins

Piotr Tymochowicz, media advisor to some of Poland's top politicians, claims that anybody can be molded into a charismatic leader. To prove it he's looking for a greenhorn that can be turned into a candidate. A call is put out for would-be participants, and hundreds apply. A small group is selected and under go training. Polish master Marcel Lozinksi followed Tymochowicz and this project for three years, and this beautifully shot and edited work paints a compelling portrait of cynical (and quite familiar) demagogy and populism in action.

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International Releases Dates

Poland 24 November 2006

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