Pink Ribbons, Inc. Trailer

Pink Ribbons, Inc. Trailer (2011)

"Capitalizing on hope." 11 September 2011 Factual 97 mins

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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Samantha King

as Herself

Nancy Brinker

as Herself

Susan Love

as Herself


Léa Pool


International Titles

Pink Ribbons Inc Trailer

International Releases Dates

Canada 11 September 2011

United States 21 April 2012

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