Het Geheim van de Hema Trailer

Het Geheim van de Hema Trailer (2012)

26 September 2012

This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.

Watch the official Het Geheim van de Hema 2012 trailer in HD below or find more Het Geheim van de Hema videos on Vidimovie.com.

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International Releases Dates

Netherlands 26 September 2012

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