This movie's preamble explains the importance of salesmanship after the great depression The industrial revolution has created a life of modern convenience for America, and there are more products available than most people can fathom.
Grace Peterson works in department stores "Tutto per Tutti", along with many other young people. His employment contract entitling them to live in a boarding house built specifically for them by the company but on the other hand, forbid them not fall in love or marry under threat of dismissal.
Judge Curry is selling Austin's land to nesters and his men are rustling his cattle to provide beef. When the Sheriff accuses butcher Gore of possessing stolen beef, Gore kills him.