The Secret of Selling the Negro Trailer

The Secret of Selling the Negro Trailer (1954)

"Why Let a Lot of Old -Fashioned Ideas Hurt Profits!" 04 July 1954 Factual 21 mins

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Watch the official The Secret of Selling the Negro 1954 trailer in HD below or find more The Secret of Selling the Negro videos on Vidimovie.

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Cast

Robert Trout

as Self - Host

Crew

International Titles

The Secret of Selling the Negro Market Trailer

International Releases Dates

United States 04 July 1954

Production Companies

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