Whips was one of the films mentioned in a half page ad in the April 7, 1966 issue of the Village Voice, advertising The Exploding Plastic Inevitable show at the Dom.
An outdated fireclay factory is due to close, but its long-time employees can't imagine stopping what has fed them all their lives and what they do best.
Traveling lawman comes to town and schools the residents in collective farming practices. There's also a bad guy with a lot of money who's cut off the water supply to the area's farmers, and the soul of a murder victim that manifests as a flying fireball.