Too Tough to Care Trailer (1964)

01 January 1964 18 mins

An advertising executive at a tobacco company sees that the medical community's anti-smoking programs directed at teenagers is having an effect on cigarette sales by his company. He devises an advertising campaign to show teenagers--especially boys--that cigarette smoking is "cool" and that real "tough guys"l don't pay attention to the anti-smoking messages and smoke anyway.

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International Releases Dates

United States 01 January 1964

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