An advertising executive at a tobacco company sees that the medical community's anti-smoking programs directed at teenagers is having an effect on cigarette sales by his company. He devises an advertising campaign to show teenagers--especially boys--that cigarette smoking is "cool" and that real "tough guys"l don't pay attention to the anti-smoking messages and smoke anyway.
José María "El Tempranillo" fleeing from justice, takes refuge in Sierra Morena. After a period of hard learning, he becomes the leader of a group of bandits.
Whips was one of the films mentioned in a half page ad in the April 7, 1966 issue of the Village Voice, advertising The Exploding Plastic Inevitable show at the Dom.
Lucky Jo and his three friends are little criminals, who try to live from small burglaries. But they never have luck - ever so often something inpredictable happens to Jo and gets one of them arrested.