Veruschka for Jun Ropé Trailer (1973)

01 December 1973 1 mins

Avedon's commercial advertisement for the Japanese womenswear brand Jun Ropé features an innovative and unexpected approach to the genre that reflects the famed photographer's exceptional signature style. Opening onto a behind-the-scenes look at a photo shoot, the camera follows the supermodel Veruschka as she transforms from a suit-clad, mustached character in drag to an unabashedly glamorous fashion icon dressed in a designer gown and posing for Avedon himself. While initially produced for a commercial client with the leading industry talents of the day, the video underscores the artist’s savvy understanding of the performative—and ultimately flexible—nature of social constructions of gender, femininity, and the self.

Watch the official Veruschka for Jun Ropé 1973 trailer in HD below or find more Veruschka for Jun Ropé videos on Vidimovie.

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Cast

Veruschka von Lehndorff as Model

Crew

Richard Avedon Director

International Titles

Veruschka for Jun Ropé, hair by Ara Gallant, makeup by Way Bandy, styling by J. Butler, wardrobe by Giorgio di Sant'Angelo and Ara Gallant Trailer

International Releases Dates

United States 01 December 1973

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