When Hydro-Québec announced its intention to proceed with the enormous James Bay II hydroelectric project, the 15,000 Cree who live in the region decided to stand up to the giant utility.
An examination of the evolution of commercials as an artistic medium, featuring interviews with media luminaries who relate how the in-your-face stylistic conventions of commercials have influenced feature films and the visual arts.
Filmmaker Ernesto Rimoch looks at the potent combination of love and ambition in this film about a couple who's so happy their daughter is marrying into a rich clan that they throw the best wedding ever, even if they can't afford it.
Director Mohsen Makhmalbaf claims to have never seen a movie before making his first film. Doubtful as it sounds, this boast matches perfectly with the controversial artist's personae.