The Appearance Trailer (1996)

14 July 1996 Factual 40 mins

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.

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International Releases Dates

Germany 14 July 1996

Production Companies

Harun Farocki Filmproduktion

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