The Appearance Trailer

The Appearance Trailer (1996)

14 July 1996 Factual 40 mins

With Der Auftritt Farocki once again takes us into the world of advertising, following Image und Umsatz oder wie kann man einen Schuh darstellen? (1989). An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted, ‚Eyedentity', is examined from every angle: it must simultaneously express both the company's dynamism and its reliability! A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatised to win that lucrative contract.

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International Releases Dates

Germany 14 July 1996

Production Companies

Popular movie trailers from 1996

These some of the most viewed trailers for movies released in 1996:


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Fargo Trailer (1996)

05 April 1996

Jerry, a small-town Minnesota car salesman is bursting at the seams with debt... but he's got a plan. He's going to hire two thugs to kidnap his wife in a scheme to collect a hefty ransom from his wealthy father-in-law. It's going to be a snap and nobody's going to get hurt... until people start dying. Enter Police Chief Marge, a coffee-drinking, parka-wearing - and extremely pregnant - investigator who'll stop at nothing to get her man. And if you think her small-time investigative skills will give the crooks a run for their ransom... you betcha!

The Crow: City of Angels Trailer (1996)

29 August 1996

After Ashe and his little son are murdered violently for no reason by Judah's men, he returns from the dead to take revenge.

Crash Trailer (1996)

17 July 1996

After getting into a serious car accident, a TV director discovers an underground sub-culture of scarred, omnisexual car-crash victims who use car accidents and the raw sexual energy they produce to try to rejuvenate his sex life with his wife.

From Dusk Till Dawn Trailer (1996)

18 January 1996

Seth Gecko and his younger brother Richard are on the run after a bloody bank robbery in Texas. They escape across the border into Mexico and will be home-free the next morning, when they pay off the local kingpin.

Independence Day Trailer (1996)

25 June 1996

On July 2, a giant alien mothership enters orbit around Earth and deploys several dozen saucer-shaped "destroyer" spacecraft that quickly lay waste to major cities around the planet.

Fly Away Home Trailer (1996)

13 September 1996

Amy is only 13 years old when her mother is killed. She goes to Canada to live with her father, an eccentric inventor whom she barely knows.

Phenomenon Trailer (1996)

05 July 1996

An ordinary man sees a bright light descend from the sky, and discovers he now has super-intelligence and telekinesis.

Space Jam Trailer (1996)

15 November 1996

Michael Jordan agrees to help the Looney Tunes play a basketball game against alien slavers to determine their freedom.

Kingpin Trailer (1996)

04 July 1996

After bowler Roy Munson swindles the wrong crowd and is left with a hook for a hand, he settles into impoverished obscurity.

Star Trek: First Contact Trailer (1996)

21 November 1996

The Borg, a relentless race of cyborgs, are on a direct course for Earth. Violating orders to stay away from the battle, Captain Picard and the crew of the newly-commissioned USS Enterprise E pursue the Borg back in time to prevent the invaders from changing Federation history and assimilating the galaxy.

The People vs. Larry Flynt Trailer (1996)

13 October 1996

Larry Flynt is the hedonistically obnoxious, but indomitable, publisher of Hustler magazine. The film recounts his struggle to make an honest living publishing his girlie magazine and how it changes into a battle to protect the freedom of speech for all people.

Aladdin and the King of Thieves Trailer (1996)

20 May 1996

At long last, Aladdin is about to marry the Princess Jasmine. Despite the presence and encouragement of his friends Genie, Carpet, and Abu, he is fearful and anxious.

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