A parody of consumer society, Promo constructs a domestic utopia in which everyday life is overwhelmed by the rhetorical absurdity of advertising language.
Murat, who is not very attractive, is actually a naive person. His biggest dream is that the alternative universe, in which he imagines himself as an invincible hero.
He's the Hollywood Heartthrob who starred in the most successful movie in history, the $2 billion theatrical box office blockbuster Titanic and received am Academy Award nomination when he was still in his teens.
When a large corporation threatens to take over a small town's primary business and put half of the town's population out of work, sawmill owner Logan Reeser is the only one who can stand in their way.