Behind the Screens, Hollywood Goes Hypercommercial Trailer (2000)
"Hollywood Goes Hypercommercial"01 January 2000Factual37 mins
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Looks at the stereotype-breaking films of the period from 1929, when movies entered the sound era, until 1934 when the Hays Code virtually neutered film content.
One man’s journey to find meaning in Bill Murray’s many unexpected adventures with everyday people, rare and never-before seen footage of the comedic icon participating in stories previously presumed to be urban legend.
As the first "blonde bombshell," Mae West reigned supreme and changed the nation's view of women, sex and race — on stage, in films, on radio and television.
In David Grubin's NAPOLEON watch Napoleon's rise from obscurity to victories that made him a hero to the French people and convinced him he was destined for greatness.
A benevolent landlord helps an ambitious girl who aspires to become a doctor. While the two spend time with each other, they fall in love and get married.
A wealthy New York investment banking executive hides his alternate psychopathic ego from his co-workers and friends as he escalates deeper into his illogical, gratuitous fantasies.
12-year-old Renato experiences three significant events on the same day: the beginning of the Second World War, getting a bike, and witnessing the arrival of the gorgeous Malèna.
Leonard Shelby is tracking down the man who raped and murdered his wife. The difficulty of locating his wife's killer, however, is compounded by the fact that he suffers from a rare, untreatable form of short-term memory loss.
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