Behind the Screens, Hollywood Goes Hypercommercial Trailer

Behind the Screens, Hollywood Goes Hypercommercial Trailer (2000)

"Hollywood Goes Hypercommercial" 01 January 2000 Factual 37 mins

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

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Crew

Sut Jhally

Sut Jhally Executive Producer

Sanjay Talreja

Sanjay Talreja Camera Operator

International Releases Dates

United States 01 January 2000

Production Companies

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