Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
The new season of "American Dreamz," the wildly popular television singing contest, has captured the country's attention, as the competition looks to be between a young Midwestern gal (Moore) and a showtunes-loving young man from Orange County (Golzari).
Diego, Manny and Sid return in this sequel to the hit animated movie Ice Age. This time around, the deep freeze is over, and the ice-covered earth is starting to melt, which will destroy the trio's cherished valley.
When he loses a highly publicized virtual boxing match to ex-champ Rocky Balboa, reigning heavyweight titleholder, Mason Dixon retaliates by challenging Rocky to a nationally televised, 10-round exhibition bout.
Have you watched Big Bucks Big Pharma - Marketing Disease and Pushing Drugs yet? What did you think about it?