Upgrade Me Trailer (2009)

28 September 2009 Factual

Poet and gadget lover Simon Armitage explores people's obsession with upgrading to the latest technological gadgetry. Upgrade culture drives millions to purchase the latest phones, flatscreen TVs, laptops and MP3 players. But is it design, functionality, fashion or friends that makes people covet the upgrade, and how far does the choice of gadgets define identity? Simon journeys across Britain and to South Korea in search of answers.

Watch the official Upgrade Me 2009 trailer in HD below or find more Upgrade Me videos on Vidimovie.

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International Releases Dates

United Kingdom 28 September 2009

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