The Gruen Effect Trailer (2010)

07 February 2010 Factual 54 mins

In the Gruen Effect, an architect's life, work and critical humor become a means to make sense of the cities we live in today. The Viennese architect Victor Gruen is considered the father of the shopping mall and the pedestrian zone. His ideas about urban planning, both influential and abused, have led to cities that serve the new gods of consumption. By tracing Victor Gruen’s path from prewar Vienna to fifties America and back to Europe in 1968, the documentary explores the themes and translation errors that have come to define urban life.

Watch the official The Gruen Effect 2010 trailer in HD below or find more The Gruen Effect videos on Vidimovie.

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International Releases Dates

Germany 07 February 2010

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