"Capitalizing on hope."11 September 2011Factual97 mins
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
In 1999, Internet entrepreneur Josh Harris recruits dozens of young men and women who agree to live in underground apartments for weeks at a time while their every movement is broadcast online.
Robert De Niro, Sr., was a celebrated painter obscured by the pop-art movement. His life and career are chronicled in the artist's own words by his contemporaries and, movingly, by his son, the actor Robert De Niro.
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Aibileen Clark is a middle-aged African-American maid who has spent her life raising white children and has recently lost her only son; Minny Jackson is an African-American maid who has often offended her employers despite her family's struggles with money and her desperate need for jobs; and Eugenia "Skeeter" Phelan is a young white woman who has recently moved back home after graduating college to find out her childhood maid has mysteriously disappeared.
To win the celebrity and self-made wealth he craves, an aimless, twenty-something Manhattan playboy devises a film based on his party-boy, club-going lifestyle, and hires a self-destructive aspiring playwright to ghost the feature script.
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