Dieux du Stade - Making of Calendar 2012 Trailer

Dieux du Stade - Making of Calendar 2012 Trailer (2012)

"Making of 2012 Charity Calendar in France" 29 February 2012 80 mins

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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International Releases Dates

United Kingdom 29 February 2012

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