Dieux du Stade - Making of Calendar 2013 Trailer

Dieux du Stade - Making of Calendar 2013 Trailer (2012)

01 November 2012 Factual 56 mins

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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International Titles

Dieux du stade Le making of du calendrier 2013 Trailer

International Releases Dates

United Kingdom 01 November 2012

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