Project Re: Brief Trailer (2012)

"A Film About Re-imagining Advertising" 22 June 2012 60 mins

Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest “old-school” legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web. Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit “Art & Copy,” Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven’t changed.

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International Releases Dates

United States 22 June 2012

Alternative movies trailers for Project Re: Brief

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Project Re: Brief - Introduction

In 2011 Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in ...

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