The story is set some time in the past, or maybe some time in the future. Given a time-frame, we would say somewhere between the American moonwalk, and Coca- Cola's serious ambition to turn the moon into an advertising logo.
An old man who is a simple worker decides that he wants to buy a cell phone. He goes to buy some second hand ones but by accident the president's used cell phone is the one which he buys.
Follow Jeff, a smart but directionless techie, some would say an "unchallenged" geek, as he falls down a mystic rabbit hole-leaving behind his dead-end job in tech support.
Before Nike, and Adidas, there was the Hi-Jo! Here is a Brooklyn tale set back in the day about a young Italian-American shoemaker (Frank) on the verge of greatness.