This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.
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Alternative movies trailers for The Secret of HEMA
More movie trailers, teasers, and clips from The Secret of HEMA:
Trailer Het Geheim van de HEMA
vanaf 8-1-2013 te koop | De Chinese filmmaakster Yan Ting Yuen die op zesjarige leeftijd naar Nederland kwam volgde de gedreven ...
trailer Het Geheim van de HEMA (The Secret of Hema)
Trailer of the feature length documentary THE SECRET OF HEMA: The most typical and colorful of Dutch department stores tries to go international while ...
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