Film was shot according to original nenets ceremony and play of nenets writer and poet Prokopiy Yavtysov. Executor of the project is nenets radio and television company. Performed by actors from nenets amateur theatre "Ibletc" and folk group "Nenei Syo" from village "Krasnoe". For main male roles were brought indigenious residents of region.
The story is set some time in the past, or maybe some time in the future. Given a time-frame, we would say somewhere between the American moonwalk, and Coca- Cola's serious ambition to turn the moon into an advertising logo.
An old man who is a simple worker decides that he wants to buy a cell phone. He goes to buy some second hand ones but by accident the president's used cell phone is the one which he buys.
Before Nike, and Adidas, there was the Hi-Jo! Here is a Brooklyn tale set back in the day about a young Italian-American shoemaker (Frank) on the verge of greatness.