Advertising at the Edge of the Apocalypse Trailer

Advertising at the Edge of the Apocalypse Trailer (2018)

20 March 2018 Factual 62 mins

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

Watch the official Advertising at the Edge of the Apocalypse 2018 trailer in HD below.

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Crew

Jeremy Earp

Director

International Releases Dates

United States 20 March 2018

Production Companies

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ADVERTISING AT THE EDGE OF THE APOCALYPSE | MEF DOCUMENTARY | TRAILER

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