Mindset Trailer (2021)

01 January 2021 Animated 6 mins

As in most of Veronika Schubert’s works, language also plays a central role in her recent offering. Fragments from ads are intelligently and humorously collaged, accumulating to form a textual stream that is full of surprises and itself evokes powerful preprogrammed images. At the same time, the visual level unfurls its own cryptic stream of images. It’s the tension between these two levels that makes this work so uncommonly appealing. (tr)

Watch the official Mindset 2021 trailer in HD below.