L'Âge d'or de la pub Trailer

L'Âge d'or de la pub Trailer (2023)

02 June 2023 History, Factual

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Watch the official L'Âge d'or de la pub 2023 trailer in HD below.

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Cast

William Leymergie

as Self (archive footage)

Alex Métayer

as Self (archive footage)

Jacques Duby

as Self (archive footage)

François Berléand

as Self (archive footage)

Jean Becker

as Self (archive footage)

Lucas Mongenie

as Self (archive footage)

Maurice Lévy

as Self (archive footage)

Marie-Pierre Casey

as Self (archive footage)

Guillaume Gallienne

as Self (archive footage)

Michèle Laroque

as Self (archive footage)

Étienne Chatiliez

as Self (archive footage)

Didier Bénureau

as Self (archive footage)

Daniel Prévost

as Self (archive footage)

Christophe Salengro

as Self (archive footage)

Patrick Sébastien

as Self (archive footage)

International Releases Dates

France 16 July 2025

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