Why Jaws and Barbie were such blockbusters Trailer (2023)

28 September 2023 Factual 13 mins

"She’s Barbie. He’s just Jaws. "The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy. "But it was also completely overwhelming. At times it felt inescapable. "Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before."

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International Releases Dates

United States 28 September 2023

Production Companies

Vox Media Studios

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