24 November 2024 Factual 22 mins
Prankster activists perform an elaborate hoax to improve conditions for garment workers in the Adidas supply chain. Staging a shocking runway show at Berlin Fashion Week, they use humor and mischief to make the world pay attention to labor and environmental abuses that the massive sportswear brand is trying to hide.
Watch the official Adidas Owns the Reality 2024 trailer in HD below.
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Igor Vamos as Buddy Blatnick
Keil Orion Troisi Director
Poland 24 November 2024
Ukraine 10 June 2025
United States 14 February 2025
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Have you watched Adidas Owns the Reality yet? What did you think about it?