Play It Loud! How Toronto Got Soul Trailer

Play It Loud! How Toronto Got Soul Trailer (2024)

"Play it Loud is a feature documentary that tells the little known story of how Jamaican music became a critical and unlikely part of Canadian culture," 04 December 2024 Factual, Music 84 mins

In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

Watch the official Play It Loud! How Toronto Got Soul 2024 trailer in HD below.

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Cast

Jackie Richardson

as Jackie Richardson

Lowell 'Sly' Dunbar

as Lowell 'Sly' Dunbar

Nicholas Jennings

as Nicholas Jennings

Henry Marks

as Henry Marks

Gabriel Gherutchi

as Mr. Bulucan / Matt Sullivan

Crew

Clement Virgo

Clement Virgo Executive Producer

Aidan Denison

Aidan Denison Production Executive

David New

David New Story Editor

Andrew Munger

Andrew Munger Co-Writer

International Titles

Montez le son ! Comment Toronto a trouvé son groove Trailer

International Releases Dates

Canada 04 December 2024

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