When Rubber Hit The Road Trailer (2024)

"What does a city do upon losing its primary employer? Adapts. Bounces back. Embraces change." 03 May 2024 Factual 60 mins

In January 1991, Eau Claire’s Uniroyal tire plant employees received devasting news: after 75 years of manufacturing tires, the plant was scheduled to close. As the city struggled to overcome the loss of its largest employer, the former employees struggled to find their footing in a quickly changing world. What would happen next was anyone’s guess. But if the city hoped to survive, it was up to its citizens to figure out how.

Watch the official When Rubber Hit The Road 2024 trailer in HD below.

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International Releases Dates

United States 03 May 2024

Production Companies

Fireside Production

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