22 August 2026 Factual 67 mins
A documentary about The Embassy, the iconic duo at the heart of Gothenburg's influential indie scene that emerged in the early 2000s.
Watch the official It Pays to Belong 2026 trailer in HD below.
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Sarah Assbring as Self
Jens Lekman as Self
Adam Bolmeus as Self
Martin Elisson as Self
Hanna Fahl as Self
Vic Godard as Self
Andres Lokko as Self
Björn Olsson as Self
Alexander Palmestål as Self
Fredrik Strage as Self
John Boisen Director
Björn Fävremark Director
John Boisen Writer
Björn Fävremark Writer
John Boisen Editor
Björn Fävremark Editor
John Boisen Producer
Björn Fävremark Producer
Kristina Börjeson Co-Producer
Jenny Lukkonen Executive Co-Producer
It Pays to Belong - The Embassy och Göteborgs indievåg Trailer
It Pays to Belong: The Story of The Embassy and the Gothenburg Indie Wave of the 2000s Trailer
Sweden 22 August 2026
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Artwork, screen shots, trailers and other imagery is © 2026 Film i Väst, SVT, Is This It.
