Mercy Trailer (2005)

10 February 2005 20 mins

The video Mercy (2005) presents an alt-country ode consisting of a single lyric — "Oh why do I keep on hurting you" — which Kjartansson, standing alone with a guitar, sings over and over in front of the camera like an actor perfecting his role. Now plaintive, now crass, now searching, now pleading, the line takes on a haunting quality not quite undercut by the tune’s tongue-in-cheek twang. The work introduced a recurring motif in the artist’s repertoire: the slick-haired singer, a persona Kjartansson has honed in real life as front man for the synth-heavy Reykjavík rock band Trabant, now on hiatus. The band’s performances — as seen on YouTube, anyway — have been blowout affairs, full of rock ’n’ roll swagger and screaming teenage fans. Mercy was a first step toward connecting this sassy streak with the artist’s maturing explorations of Icelandic identity.

Watch the official Mercy 2005 trailer in HD below or find more Mercy videos on Vidimovie.