"4FRNT has always been, and still is by skiers, for skiers." 06 November 2025 Factual 10 mins
From starting a ski brand in his garage in Lake Tahoe to Olympic Podiums, it's been a wild ride for Matt Sterbenz. In this documentary, he chronicles his humble beginnings of the brand to his return in 2025. One thing remains unchanged - 4FRNT has been, and still is by skiers, for skiers.
Watch the official A Founder's Story 2025 trailer in HD below.
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United States 06 November 2025
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